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The ‚Lost Generation‘ of the Music Industry

3. September 2008 von Christian Imhorst

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When rock ’n‘ roll was young, teenagers were hanging around in front of music stores and were listening to the latest music. When the stores closed in the evening and the boys and girls wanted to listen to their music at home, they had to buy the records. The juveniles‘ budget was very small at that time, so they prefered to buy a single with their favorite song instead of the whole album. The point of this story is: Teens were identified as the most important target group by big music groups. Since they were supposed to be livetime buyers.

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